where it started
i spent years building other people’s brands: buying for them, selling them and watching what women actually reached for.
i also lived by bondi. after the beach, i was never the girl in a kaftan. i’d keep my swim on, throw baggy pants or shorts over it and tie a tee at the back with a hair elastic. then i’d get on with my day.
when i packed for a holiday, my swim was the base of everything: under mesh dresses and tops, to clubs, to dinner, or just to hang out. no brand was offering that whole wardrobe.
nobody was designing for that girl, either: the one with an inner tomboy. not made up, a little undone, she wears what feels good, not what fits in.
so i made it. tüsea was born.
“she wears what feels good, not what fits in.”
what we stand for
most swimwear brands stop at the sand. we start there.
we’re not function at the expense of looking good, and we’re not fashion that gives up the moment you get in the water. we’re both: pieces built for your actual day, not a curated version of it.
we don’t perform wellness. we won’t sell you a holiday to escape to. life is right here. the swim, the dinner, the dancefloor. live it fully and look after your people.
no ü on your keyboard? search tusea and you’ll find us.
enjoy responsibly.